Coca-Cola and CBD?
According to a report from BNN Bloomberg Television, Coca-Cola has stated that it’s monitoring the Cannabinoid (CBD) market – contemplating whether it wants to throw its cap into the ring to create a drink infused with Coca-Cola and CBD.
Currently, the Atlanta-based soft drinks maker is said to be in talks with Aurora Cannabis (a Canadian marijuana producer) to develop the beverages. However, as there are many other CBD infused drinks on the market, Coca-Cola is aiming to create a CBD wellness drink that will help ease inflammation, pain, and cramping. Rather than making its focus on giving consumers a “high” like feeling, similar to what happens if they inhaled marijuana.
Coca-Cola spokesman, Kent Landers spoke briefly on the subject stating, “We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world.”
“The space is evolving quickly. No decisions have been made at this time.” Landers also declined to comment on Aurora, per the report.
Coca-Cola has also stated that it has no intentions of dealing directly with marijuana or cannabis. But that didn’t stop the Toronto Stock Exchange from reporting that shares of Aurora climbing up nearly 17 percent after the report was made public.
This just helps solidify the rising popularity that is CBD and Hemp Oil – while providing facts that major companies are starting to believe in and take CBD products more seriously.
What is CBD?
Cannabidiol, better known as CBD – is one of the many cannabinoids found in the Cannabis sativa or hemp plant. It is essentially, one of the hundreds of chemical compounds found within the Cannabis plant and has been known to reflect properties of many therapeutic and potential pharmacological properties.
Two of the most prominent cannabinoids are CBD and THC. Making each strain of the plant bred genetically to be rich in one or the other – or both.
Usually, industrial hemp is cultivated for its multipurpose stalks, stems, and seeds – along with the CBD content. The marijuana strain produces high levels of THC, which is used for both medicinal and recreational purposes. Although, CBD can be derived from both marijuana and industrial hemp.